When coming up with a digital marketing strategy, it is important to create something that captures a person’s attention while making the interaction mutually beneficial. Marketers need to acknowledge a consumer’s time by offering interesting incentives. One way to make this happen is to reward consumers for sharing the promotion through social media or by entering data capturing fields. Although gamification has been around for a couple of years, it is positioned as a future marketing trend and has been gaining more attention as an ideal way to create engagement with a consumer audience.
Gamification incorporates typical elements of game playing (for example scratch cards, spin-to-win, slot machine) to mobile engagement campaigns. The fun and competition-like experience stimulates the creative and playful spirit in all of us. It creates an emotional connection with the audience that leads to a longer relationship rather than traditional brand awareness marketing.
At One World Wallets, we believe that the use of gamification increases the amount of time a consumer spends on your website or social media site, increasing the engagement level with your brand. We offer brands the opportunity to create quick and fun interaction with their customers by having the reward be a Mobile Wallet Pass. For customers, obtaining a Wallet Pass is tangible and can be redeemed and used for discount, event entrance, or a promotion give away. This ends up making the experience wholesome and worthwhile.
Contact us for examples of our gamification products to enhance your marketing strategy.
Click below for an example of a Scratch Card leading to a Mobile Wallet Pass: