Mobile Engagement Strategy:
The data analytics industry has grown at an exponential rate of 350% since 2012, making it difficult and time consuming for businesses to capture and make use of the correct data. It is vital to understand the multiple engagement channels available for consumers, such as the use of mobile devices, tablets, or desktops. This has forced businesses to come up with separate strategies for each channel to be able to engage with all of their customers. Most consumers spend the majority of their time on their smartphones, which has lead the market towards a ‘Mobile First’ mindset. Nonetheless, it is important to consider that the majority of purchases and transactions are still made on tablets and desktops.
In order for businesses to differentiate themselves from the competition and motivate consumers to make transactions, a smart mobile engagement strategy is needed. If done correctly, a data capture strategy must be implemented to collect and manage information about your customers, clients, and prospects. A good data capture strategy will allow businesses to better understand their customers and enhance their relationship with them.
With One World Wallets’ Social Connect Mobile Wallet Passes, businesses are able to gather the required customer information to meet their objectives. In order for customers to obtain a Mobile Wallet Pass, they are asked to login to their preferred Social Media platform (Facebook, Twitter, Google +) or fill out a customizable ‘Quick-Form’. When deciding the data fields to include, it is vital to consider where there may be opportunities to add depth with customers in the future. For example, if you have a ‘End of Year’ Sale email blast, you should include a field requesting email addresses to further develop your mailing list.
An easy logical flow, ease of navigation, and simple data capture process will ensure that a high number of people will register their information. By simplifying the data capture process to only a few clicks, you can maximize the chance of them providing their information. Ultimately, in order to have a meaningful engagement, it is vital to incentivise customers with something valuable as they expect a benefit in return.