Mobile Wallet Beyond Payments
The market is moving toward digitizing all type of content and it is important to consider the simultaneous growth of smartphone dependency and use. This movement forecasts the conversion of everything that is stored in our physical wallets into our Mobile Wallets.
The most common Mobile Wallet Applications (Apple Wallet, Android Pay) are divided into two sections: payment and non-payment. The payment section gives you the ability to link and store your credit and debit cards to be used at any point of sale that supports mobile payments. The non-payment section is currently being overlooked and underused, considering that many have not yet discovered the powerful tool that is disposable right in their hands. It has the ability to hold content generally described as “Passes” that can be used for coupons, tickets, loyalty cards, membership cards, access passes, utility cards, ID cards, and much more.
Mobile Wallet Passes are a powerful tool that are starting to be explored and can be implemented by businesses of all sizes. It offers a great alternative to developing your own branded App or having to print out the traditional plastic cards, offering companies the opportunity to save thousands of dollars. Being a new and innovative way to communicate with your customers, it is important to take advantage of the capabilities that Passes have to offer. Once a user has a Pass downloaded into their Mobile Wallets, you are able to use location aware reminders, send unlimited push notifications, make dynamic Pass updates, and gather important user interaction data.
So why should you try out mobile wallet marketing? Because its a new and increasingly popular way to connect directly to your customer’s mobile device in an interactive way to further expand interest and drive actions. Besides this, increasing your presence on your customer’s mobile device is a chance you don’t want to miss out on. You have a great advantage here to offer value and convenience to your customers while at the same time engaging and communicating with them via mobile. Contact us to learn more how our mobile wallet products and service can help your business get started today.