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5 Mobile Wallet Campaign Ideas To Boost Your Holiday Sales

Believe it or not, the holiday season is already here. Soon the holiday shopping rush will commence. For merchants, this season can be the biggest boost to sales they have all year. As e-commerce sites like Amazon continue to expand and dominate the retail industry, it’s important for brick and mortar stores to up their …

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Do you have an Event Mobile Strategy?

Do you have an Event Mobile Strategy? We have a universal desire to connect and share. A well structured event engagement strategy can create meaningful shared experiences that foster brand loyalty and stimulate top-line growth. True meaningful engagement requires a complex strategy that successfully reaches out to users and makes an impact in their experience. …

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Mobile Pass Redemption: Explained

Mobile Pass Redemption: Explained As the appeal of mobile wallet passes continues to show signs of growth, it’s important for retailers to update or adapt their technology to keep up with consumer’s preferences. According to a 2016 research by U.K. media delivery company, Valassis, one-third of shoppers prefer digital coupons, loyalty cards, and membership cards …

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Successful First MWC Americas

Succesful First MWC Americas GSMA’s Mobile World Congress Americas 2017 wrapped up last week in San Francisco and, by all accounts, the inaugural event was successful and engaging. Overall, 21,000 visitors from 110 countries attended the three-day event focused on the mobile industry. Over 55% of attendees held senior-level positions, 2,400 CEOs attended, and 1,000 …

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