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Paper vs. Digital

Paper vs. Digital The days of flipping through catalogs and magazines to find paper coupons to cut out are fading away. With the rapid growth of smartphones, it is no surprise that the popularity of digital coupons has also increased significantly. A simple search on a mobile device can lead you to various discounts from …

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Gamification

Gamification When coming up with a digital marketing strategy, it is important to create something that captures a person’s attention while making the interaction mutually beneficial. Marketers need to acknowledge a consumer’s time by offering interesting incentives. One way to make this happen is to reward consumers for sharing the promotion through social media or …

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Data Capturing

Mobile Engagement Strategy: Data Capturing The data analytics industry has grown at an exponential rate of 350% since 2012, making it difficult and time consuming for businesses to capture and make use of the correct data. It is vital to understand the multiple engagement channels available for consumers, such as the use of mobile devices, …

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