Do you have an Event Mobile Strategy?
We have a universal desire to connect and share.
A well structured event engagement strategy can create meaningful shared experiences that foster brand loyalty and stimulate top-line growth.
True meaningful engagement requires a complex strategy that successfully reaches out to users and makes an impact in their experience.
And despite of the many tools and platforms available to enterprises to connect and foster relationship with customers, many are not capitalizing on this opportunity.
Making a #hashtag or emailing a feedback survey is not a tool to fully engage with attendees.
A targeted plan of engagement before, during, and after the event is crucial for building a relationship with attendees that translates into brand commitment and sales.
Fundamentally, effective engagement boils down to the ability to forge long-term relationships with customers and prospects, and even more importantly, relationship between attendees.